Building Financial Clarity Since 2020
We started linkspotbeam because too many business owners in Thailand were drowning in spreadsheets but still couldn't answer basic questions about their financial health. Our founders worked in corporate finance for years and saw the same pattern everywhere.
Financial statements shouldn't be mysterious documents that only accountants understand. They're stories about your business written in numbers. And every business owner deserves to read their own story.
Today we work with manufacturing firms, service providers, and retail operations across Phitsanulok and beyond. Our clients range from family businesses preparing for succession to growing companies seeking investment partnerships.
What Guides Our Work
These aren't aspirational values we put on the wall. They're principles we actually use when making decisions about client work, especially when the easy path conflicts with the right one.
Plain Language Always
If we catch ourselves writing "leverage synergies" or "optimize throughput," we start over. Financial concepts can be explained clearly or they weren't understood in the first place. When a client asks what EBITDA means, we don't just define it—we explain why it matters for their specific situation.
Context Over Templates
A ratio that signals trouble in retail might be perfectly healthy in manufacturing. We learned this the hard way in 2022 when a template-based analysis almost led a client to make the wrong decision. Now we spend time understanding industry norms and business models before interpreting any numbers.
Honest Limitations
Financial analysis can reveal patterns and risks. It can't predict the future or guarantee outcomes. When we don't know something, we say so. When data quality limits our confidence, we explain that clearly. And when a question falls outside our expertise, we'll tell you who to ask instead.
Teaching While Working
Every report we deliver includes explanations of how we reached conclusions. Every client meeting involves teaching the underlying concepts. We measure success by how much clients understand, not by how impressed they are with complicated analysis.
How We Approach Analysis
We've refined this process over hundreds of client engagements. It's not revolutionary—just thorough work done in a logical sequence. The steps might seem obvious, but we're constantly surprised by how often they get skipped.
Document Collection with Context
We need three to five years of financial statements when available. But we also ask about business events during that period. Did you change suppliers? Expand locations? Weather a major disruption? Numbers without context are just numbers.
Industry Benchmark Research
A current ratio of 1.8 might be concerning for one business and perfectly normal for another. We research industry standards, talk to sector specialists when needed, and build a realistic comparison framework before forming any opinions about your numbers.
Trend Identification and Testing
Patterns matter more than single data points. We look for consistent trends across multiple metrics, then test whether those patterns hold up under different analytical approaches. If something looks significant, we verify it three different ways.
Collaborative Interpretation
This is where many analysts stop working with clients and start talking at them. We don't do that. Our draft findings become discussion points. You know your business better than we ever will, and sometimes our initial interpretation needs adjustment based on operational realities.
Clear Documentation
Our final reports explain methodology, present findings in plain language, and include visual representations of key trends. Most importantly, we document the questions we couldn't answer and what additional data would help address them.
What Our Work Produces
We track outcomes because vague claims about "better decisions" don't mean much. Here's what actually happens when clients work with us over meaningful timeframes.
Typical turnaround from receiving complete financial statements to delivering comprehensive analysis report
Percentage of clients who return for annual or quarterly analysis work over a three-year measurement period
Average client rating (out of 5) when asked if they understand their financial position better after our work
Total comprehensive financial statement analyses completed for Thai businesses during 2024
Typical period before clients report making operational changes based on insights from analysis work
Portion of new clients who come through direct recommendations from existing business relationships
Somchai Preecha
Lead Analyst
Spent twelve years in manufacturing finance before joining linkspotbeam. Still gets excited about cash flow statements, which his family finds baffling. Drinks too much coffee during month-end closing periods.
Niran Chaiwong
Senior Analyst
Former auditor who got tired of finding problems without helping solve them. Now focuses on making financial concepts accessible to business owners who hate accounting. Believes every ratio has a story.